Kanye West‘s bid to trademark apparel for his Sunday Service has been rejected.
The 42-year-old rapper’s filing has been rejected by the United States Patent and Trademark Office according to a TMZ report on Friday.
He had applied for exclusive ownership of ‘Sunday Service’ to be emblazoned on all types of clothing and footwear but it was rejected as someone has already been doing that.
As someone has already registered the name, Kanye’s apparel would cause confusion in the marketplace thus the bid was denied.
Back in July, West filed legal documents for exclusive ownership of clothing including shirts, socks, dresses, footwear, headwear and scarves.
His weekly gatherings have become distinctive for the uniform the congregation wears which is always matching in color but changes each week and features loose tunic or poncho style tops with plain pants and Yeezy sneakers.
It came months after the Yeezy designer raised eyebrows with the prices he was asking for some of his merchandise at Coachella in April when he put on a massive Sunday Service for festival-goers.
Set up near Kanye’s stage on the festival’s campgrounds was a merchandise tent emblazoned with the letters ‘CHURCH CLOTHES’.
The new threads didn’t come cheap, with prices hitting as high as $225 for a sweater and fans took to Twitter to balk at the cost of the relatively plain and unremarkable attire.
The eight-piece collection included neutral-hued items bearing church slogans and ‘Holy Spirit’ and ‘Trust God,’.