Born to rule the comedy stage and serenade the big guns in the society, Efosa Efex Iyamu, the Chief Protocol Officer to the National Chairman of the All Progressives Congress (APC), Adams Oshiomhole, dines with kings and wines with the high and mighty. A show-stopper and always dressed to the nines, Iyamu rules his world with resplendence and in confidence.
His striking good looks, ravishing body shape, and talent all combine to make him one-of-a-kind. He commands attention. Exuding a mien that borders on the comical and farcical, he often steals the show as the lord of laughter. Multi-talented, inventive and hilarious, his shows have become more and more class acts.
Looking dapper on a brown chair, Iyamu’s powerful dresser came to bear as his smart orange blazer paired with brown trouser and inner cream match perfectly. As his principle, looking good is part of the show business.
Born and raised in Benin City Edo state among his nuclear family of his parents and two younger siblings, Iyamu went to Agbado Primary School (afternoon session), and Edo college secondary school and got a degree from University of Benin in History and international studies. You may wonder why he is not pursuing a career in diplomacy or foreign service.
Iyamu’s career has been cut out right from secondary school at Edo College where they had what was then called ‘Teasing and Word’, an act where you would have to trade your fellow classmates or throw jabs with a lasting impression. “I was best at that and from there I started anchoring events in school. And when I got into the university, I was readily available to do big jobs and here we are today,” he recalled.
Iyamu is good at his act and it has paved way for many successes. It has equally opened many doors for him on big stages, hobnobbing with the high and powerful on the corridors of power.
As to how his path crossed with the labour leader-turned-politician, Chairman of the ruling party APC, Comrade Adams Oshiomhole who he currently serves as chief protocol officer, Iyami gloriously tells;
“Well, I have been working with comrade Adams Oshiomhole for well over 10 years now, and by the grace of God, I have stayed relevant and on top of my game. Firstly, I was his Senior Special Assistant while he was Governor of Edo State. And then I became his Executive Director. And now I am the chief protocol officer to the same man who is now the National Chairman of the biggest party in Nigeria, APC. The Lord has always been there for me and made me stay relevant. I got my appointment the same week he was sworn in because I stayed in touch and raised the bar for myself in my game. I must say a very big thank you to my boss for the strength, courage and believe in my potentials and me.”
He goes on to say, “Comrade has tutored me and made me grow in all spheres of influence. He is my father, my leader for life; a no-nonsense man. He is a man who always wants all of us around him to grow. I had so many experiences from meeting and interacting with different classes of people both from the Presidency and to the common man. Travelling back and forth all the States in the federation and even out of the country and gaining more political experience by the day,”
With fame comes the trappings of affluence. Though he is yet to acquire one, Iyamu is one the few entertainers that fly private jet like Davido and Wizkid.
Iyamu jokingly explains, “I have not acquired a private jet, anyway, but when the job requires it, you use one and if your client can afford it, then you use it because it was required.”
Efex De Entertainer used to organize monthly shows before his current job took him away to Abuja. Many wonder if the show has been rested because there’s not as much ‘waves’ about it as before. But then, Iyamu assures his fans that the show is on course and much as he adores his political appointment, it hasn’t taken the place of his first love.
“No I didn’t stop my show. When I started, I was doing the monthly show to be able to promote younger entertainers in my state and set them to a bigger stage. Because I knew I will always do my major concert like I did in February 2018 with the theme, ‘Kings and Queens Edition’ and featured Ali Baba, Patoranking, Gordons, Gandoki, Maleke, Dan d’ humorous, Pencil, Mr. Jollof, Acapella, Shawn P, Edo Pikin, Casino, Young Chief and a host of others.” He says.
Iyamu diclosed, the next edition will come off Easter Sunday this year in Benin and entreated, “fans should expect nothing but the best because I have never done less. I’m going to wow them yet again. The first edition was superb and the next one is going to be themed, ‘Resurrection Edition’. It is now an annual.”
But how does he manage his full time job as protocol officer and doing comedy? “I’m doing my best,” was his response. “I have a boss who understands that I need to grow and grow in the best of ways. He supports me and even introduces me to the best of clients to encourage my trade. So far, I have never regretted working with Comrade Adams Oshiomhole.”
Perhaps, he has his eyes set on politics. “Well, for now, I’m where I am and I think I’m looking at that because we can’t make a change from speaking from outside. Politics is a good game if you are true to yourself,” he retorts.
Iyamu as a successful comedian has not forgotten his little beginning. His Efosa Iyamu Initiative (EII), a foundation founded to reach out to the less privileged is still actively feeding kids on the street, paying some bills where education is concerned and distributing free school uniforms as well. Explaining the motive behind the initiative, he stated: “The Efosa Iyamu initiative is what I have been doing for a long time privately and not because I am looking for any favour from anyone. I remember someone told me that maybe I was looking for a political position and that was why I started the initiative. I just laughed because I never had that thought.”
He was clear, “My philosophy in life is that if my success cannot make another person successful, then I am a failure; and I don’t give because I have too much but because I know what it takes not to have sometimes. So no matter how little it is we should be able to give back to our communities and lend a helping hand. I always give back from my salary and what I can gather from friends who really care and can assist us.”
As the country prepares for general elections next month, Iyamu shared a piece of advice: “The youths should remain positive and stay away from trouble. Let’s vote for credible leaders who are not in any way involved in fraudulent acts – people who mean well for our nation and will fight corruption. I will say to the youth, let’s vote for a better Nigeria.”
The year 2018 had been a very busy one for Iyamu who is a family man too. How does he combine these roles of career, passion, family and still come out fresh?
“The Lord has just been good to me. I have been able to manage all the spheres well without any being relegated. I thank God thus far because I have been able to manage it as it comes. It has really been a very hectic and busy year for me but in all, I give all glory to God. Again, my family understands the kind of job I do and supports me to the fullest. I have the best family ever and I get their full backing and I try to give as much time as possible to them so they don’t lack as well,” he explained.
Efex De Entertainer has become a force to be reckoned with. Reflectively and emphatically, he admits, God has been and still is his driving force. “I am standing here only because the Lord made a way. The Lord has been the muscle for my life,” he said.