Mike Edwards of Big Brother Naija fame has become the face of Japanese automotive manufacturer Mitsubishi, having signed an ambassadorial deal with the company.
The first runner-up of the “Pepper Dem Gang” edition of the reality TV show took to social media to announce his latest endorsement and expressed his excitement on being part of the Mitsubishi establishment.
“Absolutely delighted to join the @MitsubishiNGR family. They dared to support an idea that most thought was crazy. To all the go-getters out there, this one is for us. #DriveYourAmbition #ManLikeMike,” he tweeted.
In the 45 seconds video he talked about how he learnt lessons that made him achieve his goals.
“Drive and ambition is synonymous. You see the road to success, often is the road less traveled. Many of my success stories usually come from, not how far i have gone but where, and those lessons along the road are the key thats enabled me to not only just become a man who values but a man of great ambition and drive, that will unlock any obstacle that may run in the road. So I think its time to drive my ambition,” he said.
Mike, a Nigerian-Jamaican athlete, is also the CEO of Cigar company Airreys.
He has landed major ambassadorial deals with other brands including alcohol company, Budweiser and DSTV.
Sharing news of his ambassadorial appointment, Mr. Edwards, said it was an honour to work with the alcoholic beverage brand.
He wrote: “A KING IS BORN!!!! I’m extremely excited to announce I have joined the @budweisernigeria family. It’s an honour and a privilege to be part of this royal throne of KINGS.”