In a few days — on Tuesday, Sept. 10 to be exact — Apple will announce the new iPhone 11 and 11 Pro and new Apple Watches.
As always, Apple’s livestreaming the big event on its website via Safari, Chrome, and Firefox browsers, as well as on Apple TV. And now for the first time ever, the event will also stream live on YouTube.
The “special event” will be broadcast on Apple’s YouTube channel starting at 10:00 a.m. PT (1:00 p.m. ET) at this link here.
As the No. 2 search engine after Google, it doesn’t make sense for Apple to not livestream its event on YouTube, where everyone watches video and expects to find it.
This is a new change for Apple, which previously resisted streaming its events on rival Google’s platforms in favor of its own.
However, in recent years, Apple’s embraced social platforms, likely in a bid to reach younger audiences. For example, the company’s posted more videos to its YouTube channel and Instagram account than in past years.
Additionally, the company’s also started inviting more influencers and YouTubers to its events. These “tastemakers” have massive social audiences and are arguably more valuable as unofficial mouthpieces for young consumers than jaded technology journalists whose jobs are to thoroughly report on Apple and review its products.
Apple is expected to announce three new iPhones at the event: a 6.1-inch “iPhone 11” to replace the iPhone XR and a 5.8-inch and 6.5-inch “iPhone 11 Pro” to succeed the iPhone XS and XS Max.
Both iPhones will reportedly get camera upgrades, with the iPhone 11 sporting a dual camera system with a main camera and 2x telephoto lens and the iPhone 11 Pro rocking a triple camera system with a main, 2x telephoto, and new ultra-wide lens.
Apple will also use the iPhone event to introduce new Apple Watches made of titanium and ceramic materials. We’re also hearing about a Tile-like item tracker that uses augmented reality.
It’s not just new hardware, either. Tim Cook and company are expected to also announce pricing details for its upcoming Apple Arcade games service and launch date and pricing for Apple TV+.
Mashable will be covering the Apple event live. Stay tuned because it’s gonna be lit.